Life on the frontline:
#6 in a series of 6
A clothing manufacturer’s perspective -
TIC-CC
Words: Andrew Monk
Photography: Matt Grayson
Luckily for us we managed to get all the preparation for this year’s collection, including our new website and brand refresh in place before the world changed...
This unprecedented time seems to have urged more people back on their bike. As a brand inspired by the empowering mechanism of riding it is great to see the bike playing an important role during this challenging time. Our connections with Europe are strong, with all our production and components coming from there, especially Italy. These people are not just our business partners but people who we know on a more informal level. Our hearts are with them. Only time will tell what COVID-19 has done to the way we live and how we continue to do business in the future. This is an opportunity for the world to reset and re-evaluate. It would be great to see the recent increase in unity amongst communities carry through as part of the new world. And without getting political it would be good to see those people who hold positions of world power being more responsible to the people they represent and once again lead by example.