Lockdown has taught us many things, how to view our ‘reality’ in a different way, seek new targets, new horizons with an alternative, fresh, exciting compliment of people and products.
In the forthcoming months we hope to be doing more riding but more importantly meeting up again with the people we’ve missed sharing the road with. For us the pandemic is still a threat that’s why we’re still being cautious about venturing outside of the bubble just yet.
Photoshoots are and will always be an intrinsic part of the Simpson DNA but at present we’re playing it safe by limiting our interaction with others. Sure we miss buzz of planning, organising and the actual shoot itself but we’re going to do it on our own terms and it a way that feels right for us.
When you don’t hear much from us it’s because we’re at our most creative - what goes on in the backroom at Simpson HQ always defines an energy and scope of vision that gives us our unique vantage point.
This is your opportunity to make contact and tell us about how you're coping with this pandemic and what role cycling is playing in your survival plan. Where is your riding taking you to, be it spiritually or mentally? Be it indoor or outdoor, whatever route you’re taking it has to be one that works for you.
In the words of TS Eliot’s East Coker ‘Old men ought to be explorers’ - we must always push forward and never be complacent.