Spend time, not money on your bike

We were recently in a bike shop chatting to the staff about the latest issue of the magazine. It was extremely busy and drove home to us just how popular cycling is becoming. Great for the both the cycle industry and our country's economy but it seemed that this new generation of cyclists were more concerned about form than function. Sure, we all can appreciate the beauty of well designed items but mustn't forget their primary role.

With Ride London only days away, everyone is involved in their final preparations for the event, but we can't help feeling that a certain percentage of riders will be insufficiently prepared fitness wise believing that having the best kit will get them through. Maybe cycling has always had this element but it seems more visible to us at the moment.